Before We Knew ...
Our latest capsule collection, Before We Knew, draws inspiration from the coming-of-age film Stand by Me, based on Stephen King’s novella The Body (1982). The story’s quiet emotional weight and focus on childhood friendship became the foundation for this collection, not as a direct reference, but as a feeling: the kind you only understand when you look back.
At its core, Before We Knew is rooted in youth, friendship, curiosity, and the subtle transition from innocence into adulthood. It reflects those moments in life that once felt endless, days that stretched without urgency, friendships that felt permanent, and decisions that carried no visible weight at the time.
The collection explores a familiar emotional space: remembering a version of life where everything felt simpler. It is shaped by late nights that seemed to last forever, small towns where time moved slower, long conversations with friends that didn’t need conclusions, and the quiet uncertainty of what comes next.
